The Asia Pacific region is a beautiful, monolithic illusion. All too often, Western boardrooms look at a map and see a massive, uniform market of billions ripe for commercial consumption. But step onto the physical ground in Singapore, Jakarta, Taipei, or Bangkok, and that corporate illusion instantly shatters into a rich, complex matrix of over…
In the corridors of power, fear is a poor advisor. As geopolitical tectonic plates shift and economic indicators flicker like a dying candle, a familiar, “unenlightened” pattern emerges in the C-suite. CEOs, gripped by a siege mentality, reach for the scalpel to excise what they perceive as “discretionary” costs. Public relations and marketing are almost…
In boardroom discussions and strategy meetings across the region, I frequently encounter a prevailing—and frankly, dangerous—myth among non-designers. Many well-meaning clients, founders, and even seasoned executives have somehow convinced themselves that graphic and packaging design is “easy.” In the age of generative AI, the refrain from the C-suite is almost predictable: “Why pay a design…
