Marketing

My book Tough Times Great PR has been reviewed by one of the leading book sites, IndieReader. Thank you so much!

If you are a hospital, clinic, media equipment, and health supplements business, you know that the challenging economic climate can dampen your journey forward. And yet, there are many regulatory frameworks to confine how and what you can communicate with the public, whether in marketing, advertising, or public relations (PR). How then, can you earn…

Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed.

I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and reposed at 104 years old with a distinguished career as renowned labor economist, professor, and hospital CEO. I have an uncle who was an air force colonel, and later went on to a…

Before the pandemic, the “just in time” paradigm was “fashionable”, especially in the manufacturing sector. At that time, “just in time” meant optimizing available resources to manufacture and stock only the minimum inventory, and scale only as and when needed. As an early practitioner of total quality management, I would have recommended this practice too,…

So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency?